A structured system for surface designers and illustrators to create market-ready collections, organize their portfolio professionally, and confidently pitch their work to real licensing clients.
Stop wondering what to make, where to send it, or how to stay consistent. Start working inside a clear, repeatable process designed around how licensing actually works in practice.
Create. Organize. Pitch. Repeat.
Monthly art briefs, portfolio systems, and submission strategy—all designed to help you move from scattered work to a focused, licensing-ready business.
Get this Program FREE as part of our ALPS Membership Program.
Invest In Yourself Today, just $5/mo.
This program is built from real agency and licensing experience—not theory. It’s designed to help you stop creating in isolation and start building work that is intentional, organized, and positioned for real market opportunities.
- Monthly licensing-focused art briefs
- Portfolio + submission system training
- Licensing business foundations included
- Private Patreon community access
The ALPS Process: Create, Organize, Pitch
You may know this program as the “Create 250 Pitches in one Year” program, it is available to you as part of your ALPS membership at no additional cost!
Art Briefs
12 modules of art briefs, released monthly. Each brief provides a topic, an inspiration board, ideas for various markets, design tips, a market and client study, portfolio update instructions, and submission information.
Portfolio Management
We will teach you how to use the Artonomo platform and easily create a professional, password protected, searchable portfolio, complete with brand books and collection lookbooks. Streamline your submission process and focus on licensing your work!
Pitch Your Work
Design a purposeful art submission plan to target your primary and secondary markets. Consistently and professionally submit your work based on your plan. Let’s wow your future clients!
Create, Organize, Pitch
CREATE: Do you struggle to come up with new and relevant content to create on a regular basis? I hear you. Maybe you’ve drawn flowers one too many times. Maybe you are unsure of what topics are interesting to licensees. We’ve got you. With twelve modules, we provide you with a new art brief each month and dive into how to create relevant art for different markets.
ORGANIZE: Do you have tons of art and designs which are scattered in your hard drive somewhere? Do you spend hours getting everything up on your website? I’ll let you in on a little secret. I decided to invest in a professional portfolio and client management system for my agency, and I never looked back. I recommend you use the Artonomo Pro Platform, developed by Jewel Branding. If it is good enough for them, it is good enough for me! And guess what? I’ll teach you how to use Artonomo to manage your portfolio and client database. It’s made a huge difference in my business, and I want you to take advantage of it too.
ORGANIZE:
Do you have tons of art and designs scattered across your hard drive? Do you spend hours trying to get everything onto your website? Here’s the truth: having a structured system changes everything. That’s why I recommend using a platform such as the Artonomo Pro Platform, developed by Jewel Branding. It’s built specifically for creatives who want to organize their portfolio and manage client work in one place. Inside the program, I’ll show you how to use Artonomo to streamline your portfolio and client database so you can stay organized and focused on creating. It’s a powerful tool, and when used right, it can make a serious difference in how you run your business.
PITCH: Now, let’s get real. You like to create new designs, you do it all the time. Maybe you’ve created a nice online presence. But are you showing your work to companies who may license it? Are you doing it with purpose? Regularly? Perhaps you have, but you are frustrated by the lack of response. Perhaps you don’t know who to send your work to or how to send it. This is where the rubber hits the road. This is where I guide you on submitting your work to actual companies. That’s right, I’ll even give you the contact information to send it to. I’ll help you to create a purposeful plan to target your primary market, and another to leverage your art into secondary markets. No more fear, no more excuses, I want you to pitch your artwork many many times.
They say practice makes perfect, that you have to put in the 10,000 hours. I believe that hard work and perseverance pay off. After you go through this process monthly for a year, my guess is you’ll be a pro at this!
The Knowledge Center
These three modules are coming soon! They will be rolled out between June and September of this year! As part of the ALPS membership, you will have access to these mini-courses at no additional cost to you.
Licensing Basics
Learn the basic concepts of licensing art, understand the IP and Legal considerations in licensing agreements, and learn how to effectively negotiate contracts.
Agency Representation
Do you want to find an agent? This mini course will guide you in finding the right agent for you and preparing your portfolio for application to agencies.
Brand Book
Learn how to design a compelling brand book that defines your artistic identity, vision, and values.
The ALPS Knowledge Center is an integral part of our Elevate Your Art Licensing Business program. It is designed to enrich your understanding of art licensing related topics. We believe that confidence is the key to success in this dynamic industry, and the first step towards building that confidence is to arm yourself with the essential knowledge and tools.
The following mini-courses will provide you with a firm foundation in important areas of the art licensing business.
1. Introduction to Licensing
- The Basics
Gain insight into the fundamentals of art licensing. Learn the core principles, key terminologies, and the role that licensing plays in various markets. This course will be your stepping stone to understanding the broader landscape of art licensing.
- IP & Legal Considerations
Navigating the legal terrain of art licensing can be a daunting journey, but it doesn’t have to be. This mini course clarifies the topic of IP and Legal considerations, so you understand the basics of licensing contracts and are aware of options for protecting your artistic creations.
- Negotiating Licensing Deals
In this mini-course, you will learn effective negotiation strategies, how to create mutually beneficial agreements, and how to maximize the value of your art in the market.
2. How to Find an Agent
This course will provide you with insight on looking for an agent, understanding agency expectations, getting a portfolio ready for presentation, and establishing a fruitful partnership.
3. How to Create a Brand Book
A strong brand presence is integral to your success as an artist in the world of licensing. Learn how to craft a compelling brand book that defines your artistic identity, vision, and values. This mini-course will help you create a brand book that resonates with manufacturers.
Coaching and Mentoring
Mentorship has been a meaningful part of building and growing my licensing business and agency.
Most artists don’t want to navigate this path alone. Having the right support and guidance can make it easier to stay consistent, stay focused, and keep moving forward.
That’s why I’ve chosen to dedicate a limited amount of my time to working directly with a small number of artists through individualized coaching and mentorship.
Community Access (Patreon)
Join our private Patreon community to connect with other artists, ask licensing-related questions, and get feedback on your work. It’s a space for support, insight, and creative growth alongside artists on a similar path.
Individualized Coaching
1:1 coaching is currently closed. Limited openings are available during select periods and may be requested for consideration when spots become available. If you are interested in individualized coaching, please contact us via our contact form.
Co-Development Project
Lisa will work with you to select a body of work that is suitable for licensing into a specific market, identify additional work and/or changes, and provide feedback along the way. The co-development project is currently closed. This program is offered seasonally and advertised via our newsletter & Patreon site.
Visibility
We want to support your visibility as you grow.
If you tag us on Instagram (@artlicensingportfolio), we’re happy to reshare select posts when relevant.
We also periodically feature artwork and updates from artists in our community across our website and social media channels when appropriate.
We believe in supporting each other—creative growth is stronger when it’s shared.
You see, I threw it ALL in this year. The basics, the workshops, support via Patreon.
- Monthly portfolio building workshops (12) focusing on topics suitable for licensing
- Starter Client list and case studies
- How to find new Client submission information
- Instruction on how to use Artonomo Pro to automate your submission process
- Introduction to Licensing – The Basics
- IP & Legal Considerations – Basics of licensing contracts
- Negotiating Licensing Deals
- Finding an Agent Workshop (coming soon)
- How to create a Brand Book (coming soon)
- a Patreon community where you can ask questions and get feedback
- Visibility boost via social media
What Drives Me
Hi. I’m Lisa Larsen. People introduce me as the person who thinks you can do anything. You can. You just have to want it, commit to doing it, use the resources and support around you, and take consistent small steps to get you there.
That’s where I come in. I am obsessed with creating environments and frameworks that enable people to achieve their goals. Maybe it is all of those years I spent managing projects in industry, maybe it is just that I love to see the joy in people’s faces when they say — I did it!
I now run an art licensing agency, and I share what I’ve learned along the way with artists who aspire to license their artwork. It doesn’t matter if you are just getting started or if you’ve been around the block a time or two. The methods and systems I use are the same I use in my agency. You know what they say… You have to walk the talk.
Frequently Asked Questions
What exactly is this program?
This is a structured licensing system designed to help you consistently create market-ready artwork, organize your portfolio professionally, and confidently pitch your work to real clients. It removes guesswork and gives you a clear, repeatable process for building a licensing business.
How is this different from other art courses?
Most courses focus only on creating art. This program connects creation to the actual business of licensing: what to make, how to organize it, and how to get it in front of the right people. It’s built around real-world agency and licensing workflows.
What will I actually do inside the program?
Each month, you’ll work from a focused art brief designed for licensing markets. You’ll create new work, organize it into a professional portfolio system, and develop a clear submission strategy so your work is actively going out.
Do I need Artonomo to participate?
No. It’s recommended because it streamlines portfolio management and submissions, and you’ll be shown exactly how to use it. However, you can apply the system to your own setup if you prefer.
Is coaching included?
No. Coaching and co-development opportunities are not part of the core program. These are offered separately, are currently closed, and may open for limited participation at select times.
Is there support or a community?
Yes. You’ll have access to a private Patreon community where you can ask questions, share work, and connect with me and other artists working in licensing.
Will my work be promoted?
Occasionally. We may feature selected artist work across our social platforms or reshare tagged Instagram posts when relevant. Visibility is supportive, not guaranteed or required.
Who is this for?
This is for surface designers and illustrators who want structure, consistency, and a professional system for growing a licensing-focused art business.